Pharrell launches his label i am OTHER with a new roster of talent including Leah LaBelle, Maxine Ashley, and Buddy. The Neptunes hitmaker looks out into the night sky in the cinematic trailer as dramatic music plays in the background.

“I am different. I am weird. You’re right, I don’t fit in your world. You wanna know why? ‘Cause i am OTHER,” says the leader of the new school as he stands beside his artists.

Meet Skateboard P’s protégés.

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Santigold brought out some unexpected guests during Samsung Mobile USA’s 5MM Fans Appreciation Performance at Irving Plaza in New York last night.

“I believe in giving everybody a shot at things,” said the Philly singer before introducing Andy Samberg, who was dressed as his “SNL” character Shy Ronnie. “Be nice, he’s a little shy.”

The nerdy Ronnie hesitated at first, but soon broke out of his shell and danced all over the stage as Santi performed “Fame” off her new album Master of My Make-Believe. Santi and Samberg collaborated on “After Party” off The Lonely Island’s album Turtleneck & Chain.

One star who didn’t need any coaxing was Pharrell, who joined Santigold on their Converse collaboration “My Drive Thru.”

Check out the funny footage below.

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You’ve seen the sexy video. Now Leah LaBelle takes Rap-Up TV behind the scenes of her debut single “Sexify,” with cameos from JoJo and her mentors Pharrell and Jermaine Dupri.

The Seattle songstress was discovered by The Neptunes producer through the Internet. “I connected with Pharrell and J.D. off of the strength of my YouTube videos,” said the former “American Idol” contestant. “Pharrell actually came across my videos two years ago and he felt at one point it was the right time. He reached out to me and showed my video to J.D. and they collectively decided to do the project.”

In addition to the hip-hop hitmakers, she is working closely with L.A. Reid on her I-Am-Other/So So Def/Epic Records debut, due out late summer/early fall. “He’s been an amazing person in my corner and somebody that I’ve learned from,” said Leah.

Pharrell and Jermaine Dupri’s protégée Leah LaBelle makes her introduction in the colorful video for her debut single “Sexify,” directed by Sarah Chatfield. When her girlfriends need relationship advice, they dial up Leah, who tells them how to spice things up in the bedroom. Her phone never stops ringing, whether she’s in the bathttub or going through her wardrobe.

Skateboard P makes a cameo as a pizza delivery boy and J.D. plays the angry landlord, who comes knocking at her door to tell her to turn down the music. In the end, she meets up with her girlfriends including JoJo for a pizza party.

The “American Idol” alum will release her debut in late summer/early fall on I-Am-Other/So So Def/Epic Records. Preview five tracks from the album including “So Hot,” “Make Me Get Up,” “What Do We Got Lose,” and “Mr. Scissors.”

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Pharrell and Jermaine Dupri’s protégée Leah LaBelle gives us a taste of her upcoming I Am Other/So So Def/Epic Records debut with a 5-track album sampler. In addition to the seductive single “Sexify,” the former “American Idol” contestant captivates as she coos over beats by her hitmaking mentors. Play and replay the five cuts including “So Hot,” “Make Me Get Up,” “What Do We Got Lose,” and “Mr. Scissors.”

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Pharrell introduces his i am Other artist Maxine Ashley with her debut single “Hot Thing.” Produced by The Neptunes hitmaker, the rump-shaking anthem features a verse from Lil Wayne. Heat it up below.

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Pharrell and Jermaine Dupri hosted a coming out party to welcome their new artist Leah LaBelle to New York City last night. Mariah Carey and L.A. Reid showed their support for the Seattle singer, who will release her debut album on I Am Other/So So Def/Epic Records.

Guests dined on crispy rice cakes and herb roasted branzino at seafood restaurant Catch, while catching up with the Season 3 “American Idol” contestant.

“An EPIC moment at my dinner tonight,” tweeted Leah, whose debut single “Sexify” was produced by Pharrell. “I can’t even express my joy.”

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Leah LaBelle partied all night long while shooting the video for her debut single “Sexify” over the weekend. The former “American Idol” contestant, who is now signed to a joint deal with Pharrell and Jermaine Dupri, was joined by a few famous friends on set, including her mentors. Pharrell played a pizza delivery boy, while J.D. took on the role of her angry landlord.

In an episode of “Living the Life,” the So So Def mogul takes us behind the scenes at the Los Angeles shoot, with appearances from Leah’s mother, JoJo, and choreographer Fatima Robinson. Leah will release her debut album on I Am Other/So So Def/Epic Records.

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